Big Results

Creative Processes

Scientific Methods

32 Years and Counting

$900 Million + in new account volume

115 Credit Union Clients Served

Average Campaign ROI better than $10:1


Elephants have an impressive ability to learn. They are helpful, compassionate, empathetic and communicate over long distances.

Data Based Marketing embodies these traits to help our clients thrive in the business jungle.

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An eye on the future

Created CU-Mobile Marketing, an award-winning mobile app

Google Certified Adwords provider

Social media & reputation management


The octopus has three hearts and four pairs of arms that contain two thirds of their neurons. They are highly intelligent, fast and can squeeze through tight places.

Data Based Marketing operates much like the octopus, providing many services independently of each other, but all with a common purpose. We are fast, agile and have more heart to get the project done correctly. Our services include insightful market research, predictive database analysis, strategic consultation and planning, marketing communication development and implementation.



Data Based Marketing has had the privilege to work with these clients in the last year:


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The fastest and easiest way for online shoppers to get a loan

Imagine how effective your marketing could be if you made the right offer to the right person at the right moment.

Welcome to, the first side-by-side comparison shopping website for credit unions. Data Based Marketing is proud to be a co-founder of this innovative new website, which is truly the only of its kind in the industry. In just two minutes or less, a consumer can be approved for multiple credit union loans.

Intercept online consumers who need financing

MoveCU uses a variety of strategies to reach a large number of online shoppers who need financing to complete their purchase. The company partners with high volume financial websites to capture consumers flowing through their systems. MoveCU also partners with one of the nation’s largest used vehicle financing network to make credit union loan offers for people shopping for a car. In addition, MoveCU utilizes a sophisticated online communication mix that reaches consumers who meet the company’s financial shopper algorithm.

The only website to make offers based on multiple credit union credit criteria

MoveCU matches credit union offers based on FICO score and the client credit union’s established credit criteria, so consumers are seeing only the rate they qualify for. Further, MoveCU uses its own proprietary secure online application to send credit unions only prequalified leads directly into their online lending system.

Robust client administration controls for instant criteria changes and pipeline management

Client credit unions have their own administration control panel to instantly adjust lending criteria and manage their pipeline of incoming business. This means your credit union has instant access to the consumers who have selected your credit union. Unlike indirect lending, your credit union has the opportunity to develop a relationship with the new member, making it easier for you to generate additional new accounts.

The fast, easy and affordable way to generate new loan volume

MoveCU is truly a one-of-a-kind loan generation system.  If you are a credit union, you owe it to yourself to check out MoveCU.


Chimps live in social communities, use tools, work cooperatively and can adapt to different environments. Data Based Marketing works as a team to produce results that are greater than the sum of our individual efforts. And yes, we have been known to hoop and holler, particularly when a project turns into a winner for the client.

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We know the call of the wild

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