Big Results

Creative Processes

Scientific Methods

32 Years and Counting

$900 Million + in new account volume

115 Credit Union Clients Served

Average Campaign ROI better than $10:1


Relate. Connect. Succeed.

Data Based Marketing keeps your company relevant no matter who you serve.

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An eye on the future

Created CU-Mobile Marketing, an award-winning mobile app

Google Certified Adwords provider

Social media & reputation management


The business world is in the midst of a communication revolution, demanding both high tech and high touch capabilities. We support and succeed with both.

Our agency services include insightful market research, predictive database analysis, strategic consultation and planning, marketing communication development and implementation.



Data Based Marketing has had the privilege to work with these clients in the last year:


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The fastest and easiest way for online shoppers to get a loan

Imagine how effective your marketing could be if you made the right offer to the right person at the right moment.

Welcome to, the first comparison shopping website for credit unions. Data Based Marketing is proud to be a co-founder of this innovative automated marketing service, which is truly the only of its kind in the industry. In just two minutes or less, a consumer shopping for something they need financing to purchase can be approved for multiple credit union loans.

Intercept online consumers who need financing

MoveCU uses a variety of strategies to reach a large number of online shoppers who need financing to complete their purchase. The company partners with high volume financial websites to capture consumers flowing through their systems. MoveCU also partners with one of the nation’s largest used vehicle financing network to make credit union loan offers for people shopping for a car. In addition, MoveCU utilizes a sophisticated online communication mix that reaches consumers who meet the company’s financial shopper algorithm.

The only website to make offers based on multiple credit union credit criteria

MoveCU matches credit union offers based on FICO score and the client credit union’s established credit criteria, so consumers are seeing only the rate they qualify for. Further, MoveCU uses its own proprietary secure online application to send credit unions only prequalified leads directly into their online lending system.

Robust client administration controls for instant criteria changes and pipeline management

Client credit unions have their own administration control panel to instantly adjust lending criteria and manage their pipeline of incoming business. This means your credit union has instant access to the consumers who have selected your credit union. Unlike indirect lending, your credit union has the opportunity to develop a relationship with the new member, making it easier for you to generate additional new accounts.

The fast, easy and affordable way to generate new loan volume

MoveCU is truly a one-of-a-kind loan generation system.  If you are a credit union, you owe it to yourself to check out MoveCU.


Teamwork is crucial to success. In the marketing world, so is having fun. That’s because if it’s fun to produce, it very likely will be fun for the consumer. And that makes it fun for our clients.

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It’s easy to become more successful.

All you have to do is call.