Turning sense into dollars

Here is what we are all about: make sense to make more. And just because we couldn’t resist the double entendre, we are turning sense into dollars.

Data Based Marketing of California, Inc. was formed in 1985 to help our clients do just that, through insightful market research, predictive consumer database analysis, insightful strategic planning consultation, which leads to more effective advertisingThis approach also keeps the agency ahead of industry and communication trends allowing us to constantly adapt as the market changes.

Data Based Marketing has served 125+ clients in many different industries, primarily financial services, education, aviation, automotive, food service and pet care.

The agency has developed a proven expertise in the credit union industry. Data Based Marketing maintains nationwide credit union and bank databases, updated quarterly, using National Credit Union Administration (NCUA) and Federal Deposit Insurance Corporation (FDIC) sourced data. This, along with constant monitoring of market conditions from federal and state governments and respected third party sources provides a clear view of industry conditions and trends. As a result, we have the ability to develop the right strategies for our credit union clients in their market areas, no matter who or where they might be.

We are proud to say our projects have helped to collectively generate more than $900 million in new business volume for our credit union clients alone. Thank you for visiting the Data Based Marketing website. Please allow us the opportunity to show how we really are turning sense into dollars. You will be pleasantly surprised how this approach requires pennies in comparison to the dollars it returns.