Commonly understood as surveys, Data Based Marketing conducts both qualitative focus groups and quantitative consumer studies.
We conduct focus groups nationwide in professional sites with dedicated services, including two-way mirrors, video operator, client viewing areas and time appropriate food services for the respondents. The agency manages the entire process, including discussion outline development, respondent recruitment, site management, client consultation and report writing. All our focus group reports include a time-notated written transcript of all responses and the complete video record to allow for a wide distribution of the results.
Data Based Marketing uses wide variety of data collection techniques with our qualitative studies, including direct mail, internet, telephone and public intercept. All adhere to strict scientific protocols to insure the highest degree of reproducible accuracy possible. The agency uses intensive data analysis techniques to identify the mathematically significant findings. The reports are written with clear analysis and recommendation actions.