The not-for-profit credit union still has mainstream appeal. Hey, with better rates and lower fees and member-owner level service, what’s not to like? (Oh yeah, how about more branches.) OK, than that, the industry has generally ridden a wave of popularity. That got a big boost from Bank Transfer Day on Nov. 5, 2011. Organized by credit union member Kristen Christian, this event inadvertently leveraged the Occupy Wall Street protests that were being held separately. Regardless, the mainstream media all jumped in behind credit unions. From that time forward, credit union membership growth has continued to accelerate, long after the talking head pundits have stopped talking about credit unions.
But recent credit union PR efforts show you can still spark the interest of the media. Go to my blog to get the story.