This pretty much some up what has been my professional endeavor for over 30 years. So, I made it the brand promise of my newly updated blog The Credit Union Marketer. While I consider myself a credit union person, one who fully supports the not-for-profit financial cooperative mantra, it is becoming increasingly clear that many marketers are backing away from using this as a differentiator. I understand why and decades of my focus group sessions can provide plenty of supporting comments from consumers.

But I can’t give up on that message, because it is completely unique and valuable in the financial services market. What do you think?