Imagine how effective your marketing could be if you made the right offer to the right person at the right moment.
Welcome to MoveCU.com, the first side-by-side comparison shopping website for credit unions. Data Based Marketing is proud to be a co-founder of this innovative new website, which is truly the only of its kind in the industry. In just two minutes or less, a consumer can be approved for multiple credit union loans.
MoveCU uses a variety of strategies to reach a large number of online shoppers who need financing to complete their purchase. The company partners with high volume financial websites to capture consumers flowing through their systems. MoveCU also partners with one of the nation’s largest used vehicle financing network to make credit union loan offers for people shopping for a car. In addition, MoveCU utilizes a sophisticated online communication mix that reaches consumers who meet the company’s financial shopper algorithm.
MoveCU matches credit union offers based on FICO score and the client credit union’s established credit criteria, so consumers are seeing only the rate they qualify for. Further, MoveCU uses its own proprietary secure online application to send credit unions only prequalified leads directly into their online lending system.
Client credit unions have their own administration control panel to instantly adjust lending criteria and manage their pipeline of incoming business. This means your credit union has instant access to the consumers who have selected your credit union. Unlike indirect lending, your credit union has the opportunity to develop a relationship with the new member, making it easier for you to generate additional new accounts.