More About Us

It is a business jungle out there. To survive and thrive, the most successful businesses have a superior awareness of what is around them. They know how to hunt for opportunities and when the time is right, they make their move to get ahead.

Data Based Marketing of California, Inc. was formed in 1985 to help our clients do just that, through insightful market research, predictive consumer database analysis, insightful strategic planning consultation and award-winning advertising

This approach has also kept the agency ahead of industry and communication trends for 30+ years. Our 2012 introduction of the first, national award-winning marketing app for credit unions, CU-Mobile Marketing, is one example. And so is our most recent involvement with the first comparison-shopping and loan-funding site for the credit union industry, MoveCU.

Data Based Marketing has served 100+ clients in many different industries, primarily financial services, education, aviation, automotive, food service and pet care.

The agency has developed a proven expertise in the credit union industry. Data Based Marketing maintains nationwide credit union and bank databases, updated quarterly, using National Credit Union Administration (NCUA) and Federal Deposit Insurance Corporation (FDIC) sourced data. This, along with constant monitoring of market conditions from government and respected third party sources provides a clear view of industry conditions and trends. As a result, we have the ability to develop the right strategies for our credit union clients in their market areas, no matter where they might be.

We are proud to say our projects have helped to collectively generate more than $900 million in new business volume for our credit union clients alone. Thank you for visiting the Data Based Marketing website. Please allow us the opportunity to show how our approach to marketing can work for your business, helping make it the king of your jungle.